Strategic Planning and Tactical Implementation

Frequently overlooked in the quest for immediate actions and results, strategic planning is the key to any successful campaign.

Conducting very comprehensive, yet time-sensitive, planning sessions, our team of experts specializes in defining the goals and objectives, inclusive of strategy, messages, audience targeting and the vital tactics required to be successful.

Davis Group creates the decisive impact needed to advance a point of view by connecting with a highly-defined audience through the adept use of polling and research, direct mail, radio, television, print and outdoor advertising.

Our philosophy is simple – it is much more cost effective and efficient to engage in the planning at the beginning than it is to do it in the middle of a campaign that is already underway.